Negotiation Skills for Sales and Claims Training Course
Negotiation Skills for Sales and Claims Training Course offers strategic insights and hands-on techniques tailored to help participants increase their deal-closing rates and achieve favorable outcomes
Skills Covered

Course Overview
Negotiation Skills for Sales and Claims Training Course
Introduction
In today’s competitive and dynamic business environment, mastering negotiation skills is critical for professionals in sales and claims management. Negotiation Skills for Sales and Claims Training Course offers strategic insights and hands-on techniques tailored to help participants increase their deal-closing rates and achieve favorable outcomes. Designed for real-world application, this training enhances the ability to persuade, influence, and resolve conflicts professionally and ethically. With a focus on value-based selling and claims resolution, this course empowers learners to approach every negotiation with confidence and clarity.
Whether you're aiming to enhance client acquisition or navigate complex claims disputes, this course addresses the core competencies essential for driving results. From managing objections in sales to diffusing tension in claims discussions, participants will explore psychological tactics, communication frameworks, and decision-making strategies that turn negotiations into growth opportunities. The training incorporates live simulations, case-based learning, and expert-led facilitation for maximum impact.
Course Objectives
By the end of this course, participants will be able to:
- Apply advanced negotiation strategies for high-stakes sales.
- Improve claims dispute resolution with evidence-based tactics.
- Utilize emotional intelligence to build trust and rapport.
- Master the BATNA (Best Alternative to a Negotiated Agreement) framework.
- Handle objections using persuasive communication techniques.
- Increase client retention through relationship-based negotiation.
- Develop win-win solutions via integrative negotiation approaches.
- Navigate cultural differences using cross-cultural negotiation insights.
- Apply data-driven negotiation for fact-based discussions.
- Manage team-based negotiations with collaborative leadership.
- Leverage active listening to uncover underlying interests.
- Close deals faster with strategic concession planning.
- Evaluate negotiation success using performance analytics.
Target Audiences:
- Sales Professionals
- Claims Adjusters
- Customer Service Executives
- Business Development Managers
- Insurance Advisors
- Legal Consultants in Claims
- Corporate Negotiators
- Account Managers
Course Duration: 5 days
Course Modules
Module 1: Fundamentals of Negotiation in Sales & Claims
- Understanding negotiation dynamics
- The difference between positional vs interest-based negotiation
- Key traits of an effective negotiator
- Setting negotiation goals and priorities
- Identifying your BATNA
- Case Study: Resolving a high-value automotive insurance claim
Module 2: Strategic Communication & Influence
- The psychology of persuasion in negotiation
- Active listening and framing techniques
- Non-verbal communication mastery
- Developing a confident negotiation persona
- Storytelling for emotional engagement
- Case Study: Influencing a hesitant buyer during product upsell
Module 3: Sales Negotiation Mastery
- Overcoming objections with confidence
- Creating value propositions for high-ticket items
- Negotiation closing techniques that work
- Handling last-minute pricing resistance
- Crafting proposals that convert
- Case Study: Closing a $100,000 enterprise software deal
Module 4: Claims Negotiation Essentials
- Understanding the legal and ethical limits
- Documenting and presenting evidence effectively
- Managing policyholder expectations
- Settling without litigation
- Negotiating under time constraints
- Case Study: Resolving a complex health insurance reimbursement claim
Module 5: Emotional Intelligence & Conflict Management
- Recognizing emotional triggers
- Empathy in negotiation
- Turning conflict into collaboration
- Techniques for de-escalating tension
- Building rapport under pressure
- Case Study: Defusing an irate client over a delayed claim
Module 6: Data-Driven & Digital Negotiation
- Using CRM and analytics in preparation
- Virtual negotiation tools & platforms
- Leveraging market benchmarks
- Interpreting behavioral data
- Negotiating via email or chat
- Case Study: Remote negotiation of a multi-party digital product sale
Module 7: Cross-Cultural & Global Negotiation
- Cultural awareness in international settings
- Language and negotiation etiquette
- Avoiding common cultural missteps
- Case of high-context vs low-context negotiation styles
- Global market sensitivity practices
- Case Study: Negotiating with a multinational client from East Asia
Module 8: Performance Evaluation & Continuous Improvement
- Measuring negotiation effectiveness
- Post-negotiation review process
- Coaching and mentorship in negotiation
- Continuous skill development roadmap
- Incorporating feedback loops
- Case Study: Revamping a team’s poor sales-to-close ratio
Training Methodology
- Interactive role-plays and simulations
- Case-based learning with real-world scenarios
- Group discussions and peer feedback
- Instructor-led micro-lectures with visual aids
- Hands-on negotiation labs using live tools
Register as a group from 3 participants for a Discount
Send us an email: info@datastatresearch.org or call +254724527104
Certification
Upon successful completion of this training, participants will be issued with a globally- recognized certificate.
Tailor-Made Course
We also offer tailor-made courses based on your needs.
Key Notes
a. The participant must be conversant with English.
b. Upon completion of training the participant will be issued with an Authorized Training Certificate
c. Course duration is flexible and the contents can be modified to fit any number of days.
d. The course fee includes facilitation training materials, 2 coffee breaks, buffet lunch and A Certificate upon successful completion of Training.
e. One-year post-training support Consultation and Coaching provided after the course.
f. Payment should be done at least a week before commence of the training, to DATASTAT CONSULTANCY LTD account, as indicated in the invoice so as to enable us prepare better for you.